A lot of people love Gold, but for some reason we don’t see as much Platinum. It’s true that platinum is more expensive than gold, but not by a lot at all. For example, the price of Gold per Oz. is around $1,215 and the price of platinum per Oz is around $960.00. Some people also brush off platinum because they think it looks too much like silver, but Platinum is actually so pure, that it does not tarnish the way silver does. So it keeps its quality throughout the years! I got a nice lesson on the difference between gold and platinum from Truval. They seemed really knowledgeable.